Gin – (Morrisons) Supermarket Own-Label v Big-Name Brands (Plymouth & Tanqueray)

Every few months there seems to be an article saying supermarket own-label gins are better than the big brands.
There was a big one recently from Which, reported here in the Guardian:
Guardian Gins Article
The gist of all of these articles is that own-label gins are better than the big brands.

Not better value – that’s pretty obvious – but actually tastier.

The Which report scored Morrisons as the best gin by taste, and following a big find of sloes at the Trefeddian hotel, we happened to have several different types kicking about.

So we decided to put the supermarket own-labels up against some big brands.
And added Appendices on the Perfect Martini recipe, and why gin is such a great business to be in.
Chin chin!

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